Kyle Mickey — Founder & Systems Architect
Kyle Mickey is the founder of uplevers.com with 10+ years of systems architecture experience from startup to Fortune 1000. He brings enterprise-grade operations to SMBs at pricing they can actually afford.
15 years in enterprise software. Now in Costa Rica, building websites that actually work for small businesses. Big-tech skills, small-business prices.
When I started building sites for small businesses to stay afloat, I learned: the business site is the tip of the business ops iceberg. Businesses don't need sites, they need the same things that complex enterprise software needs.
Security. Observability. Reliability. Interoperability. We call these things the 'ilities,' and we make them accessible to every business.
Your website is a public space. Making it accessible means building it so visitors with different abilities can still use it, get the information, and become customers. Beyond being the right thing to do, accessibility also improves design, SEO, and market reach.
Your site is not your business. It's a door. A front door. Learn what makes a website effective and how to structure your business site for trust, clarity, and conversion.
These 5 steps were extracted from my own process. If you can't work with an amazing designer, AI can help you create a beautiful brand style guide.
So you're a small or medium-sized business looking for a website. Let's cut through the noise and talk about what a business website actually needs to do.
We all know what a website is. Right? But if someone asked you to explain it, you might find yourself stumbling a bit. Let's cut through the noise and talk about what websites actually are and what matters for your business.
Artistic expression is great. But do you know what's greater? Making a buck. Learn the fundamental components and pages that make business websites convert.
Webpages talk to other systems — that's what makes them useful for business. Learn about API calls, integration tools, and what separates a website from a business system.
Conversion math matters — your website is the fulcrum. Learn about lead magnets, analytics, and the feedback loop that turns advertising into sustainable business growth.
Pixel tracking vs server-side tracking, UTM parameters, and why ad attribution matters for your business. Learn how to measure what's working and do more of it.
The lemonade stand parable, regenerative design, and what DIY actually costs. Honest breakdown of tools, time, and the hidden expenses nobody mentions.
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